Primary Geometry.

Exploring the radical simplicity of Avant-Garde Bauhaus. Designed for functional elegance in the modern Amsterdam interior.

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1925

The Origin of Form

Tubular Steel.

Precision-bent steel frames inspired by bicycle manufacturing. Handcrafted to order with premium aniline leathers.

Our Heritage →

The Three pillars

01

Reductive Form

Stripping away the superfluous. Every curve, line, and joint serves a structural purpose, honoring the pure vision of early modernist masters.

02

Primary Colors

Employing the dynamic balance of red, yellow, blue, and black. Creating strong visual anchors that define architecture within a room.

03

Industrial Craft

Welded and polished cold-rolled steel meeting natural materials. Formed using precise mechanical bending techniques for lifelong durability.

Curated for Amsterdam Spaces

Designed to complement the historic canalside proportions and modern minimalist lofts alike. Our pieces bring bold focal points without cluttering your architectural canvas.

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Dutch Shipping

Premium white-glove delivery across the Netherlands. Assembled in-house by our certified craftsmen.

Client Voices

"The tubular steel chair completely transformed our Haarlem home office. The design feels like historical sculpture, but it's incredibly comfortable."

Saskia de Vries
Haarlem, NL

"As an architect, I'm highly particular about structural joints. Newelty's craftsmanship on the chrome welds is impeccable. Truly premium."

Jan-Willem Bakker
Amsterdam, NL

"Fast white-glove delivery, and they even helped place the primary-color shelf system right where we wanted it. Stunning service."

Martine van Dijk
Utrecht, NL